Charm The Agency
CHARM THE AGENCY
A social media and content studio building brand worlds with charm.
Content Production ☺︎ Social Media Management ☺︎ Brand Strategy ☺︎
We build brand worlds that people want to be part of.
Charm is a boutique social media and content studio helping emerging beauty, food & beverage, health & wellness, and lifestyle brands turn great products into brands people want to know.
From defining your strategy to creating the content and managing the day-to-day social, Charm brings the whole picture to life– so you can build something people remember, follow, talk about, and buy from.
Services
What We Do
Great brands don’t happen by accident. We combine branding, social strategy, creative direction, and content production to build a presence that resonates with the right people– so you can focus on growing your business.
Let us take socials off your plate. We’ll develop the strategy, plan the content, create the posts, manage your channels, and keep your brand showing up consistently for your audience.
Full Management: We carry out your entire social presence– from creating content to posting to community engagement.
Partial Management: We partially manage your social platforms tailored to your needs.
Community Management: We act as the voice of your brand, building and maintaining an engaged, safe audience through comment replies and DMs.
Scroll-stopping content that brings the right people into your world. From iPhone photography and short-form video to graphics and campaign assets, we create the deliverables and send them straight to your inbox.
Monthly Content Retainer: Content tailored to your brand strategy, delivered monthly.
Content Pack: One-time, individualized content package delivered in 3-5 business days.
You know your business. We help translate it into a brand people instantly understand, remember, and want to be part of– from positioning and messaging to visual direction and social identity.
Brand World Playbook: The blueprint for your brand’s world. A one-time investment for busy entrepreneurs that you can reference again and again.
Monthly Strategy Retainer: Monthly strategy call & planning to keep you on track.
Clientele
Who We’re For
Charm is for ambitious CPG founders and growing teams who know they have something special– and are ready to build the brand to match.
You might be…
Building from the beginning. You have the product, the vision, and the ambition. Now you need a brand and social presence that brings it all to life.
Ready to level up. Your brand is working, but your content feels inconsistent, your strategy has stalled, or your social presence isn’t reflecting where the business is headed.
Ready to hand it off. You know social. You just don’t want to be the one doing it anymore. We take the day-to-day off your plate so you can focus on running the business.
Growing a team. You already have marketing in motion and need additional creative firepower for content, campaigns, launches, or community.
Wherever you are in the journey, Charm meets you there.
Work
What We Make
We create elevated photo and video content to show your product(s) in the best light. Each piece of content is tailored to your brand strategy and designed to resonate with your target audience. Whether you need Paid Content to increase reach, or Organic Content to build brand loyalty, we bring your vision to life & deliver it straight to you.
(Contains mock work to get an idea of what we can create).
Results
Case Study
Brand: Reborn Archive
Industry: Luxury Vintage Apparel
Services: Full Social Media Management | Content Production | Brand Strategy
Actions: Built the full digital brand strategy, audience personas, fully-organic content strategy and assets, and community management system.
The Results: